Our story

Fireplaces, stoves & outdoor living, done right

Niche Fireplace was founded by hearth people, for homeowners and contractors who want expert advice, honest prices and products that last.

Who we are

A specialist shop, not a big-box warehouse

Niche Fireplace started with a simple idea: buying a fireplace online should feel like talking to the knowledgeable person at your local hearth store, with the selection and pricing only a national retailer can offer.

Our team has spent years installing, servicing and selling gas, electric, wood and pellet appliances. We know what a direct-vent termination needs, why a BTU rating matters, and which stove will actually heat your space. That hands-on experience shapes every product we list and every recommendation we make.

Today we carry 3,900+ products from 113 trusted manufacturers, ship free across the lower 48 states, and back every order with a 110% low-price guarantee.

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Why Niche Fireplace

What you can count on

Four promises we make on every order, whether it is a single chimney cap or a fleet of fireplaces for a new build.

Expert guidance

Real hearth specialists who can size a unit, check venting and spec a full installation.

Honest pricing

Everyday low prices and a 110% price-match guarantee, so you never pay more for shopping with us.

Trusted brands only

We stock manufacturers we would install in our own homes: Napoleon, Majestic, Empire, Superior and more.

Here after the sale

Freight tracking, damage claims, warranty parts and install questions: one email and we take it from there.

What we sell

Everything for the hearth, inside and out

Fireplaces

Gas, electric and wood-burning fireplaces for new builds and remodels.

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Fireplace Inserts

Turn a drafty masonry fireplace into an efficient heater.

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Stoves

Freestanding wood, pellet and gas stoves that heat the whole room.

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Brands we carry
For contractors & builders

Partner with a supplier that speaks your language

Our Pro Membership is built for installers, builders and property managers. Get trade pricing, fast quotes on multi-unit projects and a single point of contact who understands the job site.

Have a question for our team?

Send us a message and a fireplace specialist will reply within one business day.